Trump Token Issuer Targets $200 Million to Build Digital Asset Treasury

Fight Fight Fight LLC, the issuer of the Official Trump (TRUMP) meme coin, is seeking to raise $200 million to establish a Digital Asset Treasury aimed at supporting and stabilizing the token’s market performance. The initiative, led by Trump ally Bill Zanker, could eventually scale to as much as $1 billion depending on investor participation.

The fundraising drive comes after the TRUMP token suffered a sharp decline from its all-time high earlier this year. Once trading above $73, the asset has fallen nearly 90%, currently sitting near $7.56. Although it has posted a slight rebound of just over 3% in the past week, the coin remains under sustained selling pressure due to ongoing token unlocks.

Market data shows that only 35% of the TRUMP token’s total 1 billion supply is currently in circulation, leaving most of the supply concentrated among insiders and affiliated entities. With new tokens being introduced into the market almost weekly, persistent sell pressure has limited the coin’s ability to recover. The proposed Digital Asset Treasury would deploy funds to purchase TRUMP on the open market, potentially offsetting this trend.

This effort follows previous promotional attempts, including exclusive events with large token holders, that briefly boosted sentiment but failed to sustain momentum. A separate project involving a Trump-branded digital wallet was reportedly shelved earlier this year after internal disagreements between affiliated crypto ventures.

The fundraising campaign also aligns with a broader pattern of increased digital asset activity within the Trump ecosystem. The family’s crypto exposure has become a significant part of its portfolio, with substantial holdings in both the TRUMP and WLFI tokens. Despite this, President Trump has continued to maintain distance from direct trading or management of the assets, even as related wallets have shown notable token movement to exchanges in recent months.

If successful, the planned Digital Asset Treasury could become one of the largest corporate-led stabilization initiatives in the meme coin sector, marking a new phase in the intersection of politics, finance, and digital assets.