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News / Stocks / Apple's Affordable Vision Pro: What to Expect from the iPhone Maker's New Challenge to Meta

Apple's Affordable Vision Pro: What to Expect from the iPhone Maker's New Challenge to Meta

Published: 14.10.2024 by Noirbull

Apple is reportedly gearing up to introduce a more affordable version of its Vision Pro mixed-reality headset, potentially launching next year. The company aims to address some key challenges, including the headset’s high price, weight, and overheating issues.

Recent reports suggest that Apple is developing at least four new devices. Among them is a low-cost Vision Pro, which could be priced around $2,000 and is expected to double unit sales. Additionally, a second-generation Vision Pro is planned for release in 2026.

Apple is also exploring smart glasses to rival Meta’s Ray-Bans, with plans to introduce them by 2027. Meanwhile, Meta has already gained traction with its lightweight smart glasses and new AI-enhanced holographic devices.

Despite Apple’s dominance in the tech market, it faces growing competition as Meta continues to innovate in the wearable space.

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